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Showing posts from April, 2024

12 Important Benefits of AI for Business

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  Reference: Pratt, M. (2023, June 21).  12 Key Benefits of AI for Business . SearchEnterpriseAI. https://www.techtarget.com/searchenterpriseai/feature/6-key-benefits-of-AI-for-business  

AI is the next workplace disruptor - Wall Street Journal article suggest

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  Eric Morath's 2020 Wall Street Journal article discusses the future implications of AI in various job sectors like marketing, finance, and programming, based on a study by Stanford University economist Michael Webb. The study, analyzing over 16,000 AI patents, suggests that AI will increasingly replace human tasks, potentially risking job loss. However, the article emphasizes that not all jobs will vanish; rather, AI will serve as a learning tool for employees, shifting their roles towards more interpersonal and strategic aspects while AI handles data analysis and digital tasks. Despite its age, the article remains relevant as it underscores the need for businesses to adapt to AI rather than fear its impact on employment. Reference:  Morath, E. (2020, February 24). AI Is the Next Workplace Disrupter - and It's Coming for High-Skilled Jobs. Wall Street Journal Eastern Edition, A2(NA). https://link-gale-com.ezproxy.snhu.edu/apps/doc/A615106945/GBIB?u=nhc_main&sid=ebsco...

Supporting AI in business communication: the role of knowledge management

According to the Journal of Knowledge Management, workers can implement artificial intelligence in business communication by learning "knowledge management". By having a knowledge management approach in business communications, it enables discussion and collaboration of your AI knowledge base. The article points out the fact that even though the use of AI has been up for the last decade, it is still slow to grow in the use of business communication users and workers. The journal claims that the reason for this is the lack of understanding of AI for the workers and the lack of support and resources from the employers. It shows that if employees had knowledge management on the use and benefits of AI, it would make for a more popular program and potentially even have more users eager to learn how it can better help them in the workplace. This study specifically focuses on KM with AI and how, with it, companies would be better off with AI in the workplace. This article is hel...

What Will Happen to Marketing in the Age of AI: Jessica Apotheker - Ted Talk

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  In the Ted Talk above, experienced marketing consultant Jessica Apotheker discusses what will happen to marketing in the age of AI and how professionals can navigate with it to make their jobs better.  Reference: What Will Happen to Marketing in the Age of AI? | Jessica Apotheker | TED . (n.d.). Www.youtube.com. https://www.youtube.com/watch?v=3MwMII8n1qM

How AI is changing communications and PR: Risks and benefits

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In this article from Sproutsocial.com, Ronnie Gomez discusses how Artificial Intelligence is intended to revolutionize communication, but human professionals remain indispensable due to the nature of the field. Gomez highlights the importance of relationship-building, a skill inherently human, in communication roles. Rather than fearing job replacement, the focus should be on how AI can enhance human creativity and productivity. However, she says it's essential to recognize and mitigate the risks of AI integration, emphasizing the need for a balanced approach that leverages both AI and human capabilities. Managing communications is increasingly complex, with new challenges emerging daily, from audience engagement to economic fluctuations and brand crises. The rise of artificial intelligence (AI) in marketing and communications is a significant topic, as it has the capacity to transform the corporate communications landscape. Gomez said teams must now navigate the potential risks AI...